Retail organizations have weathered massive changes over the past decade. The rise of online shopping in the 1990s has shifted retail selling strategies from the traditional single-channel model (i.e., brick-and-mortar storefront) to a multi-channel model where retailers combine both online and storefront services to create a seamless shopping experience for consumers. For example, it is now common to choose and purchase an item from your favorite retailer online and then go to their store at your local mall to pick it up.
Internet technology has also created a new single-channel selling strategy for retailers who exclusively sell their products and services online. But for any retailer doing business online, the stakes are getting higher. Web 2.0 technologies are raising the expectation level of consumers who continue to demand better service from retailers and a superior shopping experience 24/7.
Flexible IT systems and applications are the critical ingredients to drive sales and deliver top customer service while managing the bottom line. We offer comprehensive technology services that exceed the most demanding retail requirements.
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