Consumer Packaged Goods (CPG) enterprises face extraordinary challenges today. Digitization is reshaping consumer behavior, pushing enterprises to engage directly with consumers in innovative ways. Building productive and collaborative relationships with the partner ecosystem has become increasingly important for manufacturers. Succeeding in the market today is not just about providing products and services based on consumer and shopper insight. It is about moving ahead from insight to foresight and developing consumer goods that redefine your consumer's tastes and preferences. Consumer goods organizations are re-engineering the way they connect their brands with their consumers based on the following business drivers:

» Business to Business (B2B) and Direct to Consumer (D2C) initiatives

» Continuous innovation and value chain optimization

» Rapid globalization and growth in emerging markets

» Surge of new brands and shopping channels