|
|
E.piphany Analytics Project
E.piphany Analytics Project at a leading manufacturer of networking equipment and software technology.
Objective
Integrate new data sources into the existing analytics system, upgrade the system to ver. 6.0 and make the system global.
Solution
Ran multiple data load jobs, identified data quality issues, adding new functionalities, identified workarounds found in the E.piphany product.
Result
The analytics system was successfully integrated with new data sources such that the marketers could do the customer segmentation based on the customer profiles stored in the database, build and execute their campaigns. The data load duration was reduced from 24 hours to just 14 hours — nearly a 60% time savings. Improved the data load frequency from twice a week to once a day.
Technology
E.piphany's Analytic Platform, Perl, Oracle 8, UNIX, SQL
|
|
|
Did You Know ...
According to a recent IDC study, business consulting will be an area of increasing focus and innovation for services providers, as well as greater user spending. IDC expects worldwide business consulting spending to increase at a compound annual growth rate (CAGR) of 3.9% from 2005-2010. The study attributes this upward forecast primarily to the accelerating convergence of business and IT processes. This increasing link between business and IT is in part causing nearly all general management consultancies (GMCs), advisory firms, and consulting niche players to significantly build up their technology-focused capabilities, intellectual property (IP), and talent. (Source: IDC)
|
|
